The Work.
I
write and produce documents or online media that organizations need to
pursue particular agendas.
This
is an interactive process of gathering ideas from the group, putting them on
the page, and then refining them through
successive markup, discussion, and revision. This approach makes the group's work much easier,
maintains client ownership of the message, and improves resulting communication tools and outcomes.
Elements of this service include:
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Group process support,
including consensus building on messages as well as mediation of differences on
viewpoint and language
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Background
research, reading, and supplemental interviews
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Draft development, version management, revision, and quality
control
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Formatting
of the client message to particular applications
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Creative collaboration with graphic designers, photographers,
printers, website developers, and other professionals.
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Value Added.
Breadth of experience:
four decades of business communication consulting and project work
Savvy: a solid
grasp of business challanges and public policy issues; familiarity with a range
of industries and public agencies
Reader advocacy: an eye to the
reader's needs in keeping the client message accessible
Superb writing skill:
business
voice that engages the audience, command of language that enhances credibility
Critical thinking skills: a
willingness to challenge, clarify, and sharpen group ideas
Group process skills:
listening, reading the room, paraphrasing for clarity, finding common ground on
ideas and language
Creative resources:
relationships with proven professionals
Hands-on project engagement:
attention to detail and quality control.
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